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Choosing the best path despite ourselves

opinionchoice.jpgTwo recent articles about the role of human nature in economic decision-making got my attention. The lessons of each could very easily be applied to the residential design process.

“The Advantages of Closing a Few Doors” by John Tierney in The New York Times (Feb. 26, 2008) expounds on our all-too-human desire to preserve our options and limit our exposure to perceived loss, despite the costs.


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